"Gold Star has quickly become a major player in the NHL"
Gold Star is a worldwide leader in the delivery of highly personalized career representation for many of the most successful professionals working in the sports & entertainment industry today. Our comprehensive services will get you to the pros, maximize your brand reach, and provide 24/7 support for the many issues you may deal with as a professional athlete.
Headquartered in Ann, Arbor Michigan, with 49 offices worldwide, the Gold Star Family of Companies has enjoyed continued growth and success under the visionary leadership of Founder and CEO Daniel Milstein, NHLPA Certified Player Agent.
2000
Gold Star Family of Companies
founded by Dan Milstein
Top 5
Ranked NHL Agent
49
Offices Worldwide
Services
Contract Negotiation
Endorsements & Marketing
Player Profile Enhancement
Video Coaching
Training
Press Management
Client Concierge Service
Contract Negotiation
Our team of skilled negotiators will conduct thorough research to determine statistically comparable players and career earnings projections, as well as target teams, and utilize our vast network of hockey professionals to find you the right fit at maximum compensation.
Our team has negotiated millions of dollars in contracts for some of the highest profile stars in the NHL, KHL, and other professional leagues, and has an in-depth understanding of collective bargaining agreements and other league regulations governing contracts and compensation.
Endorsements & Marketing
Personalized Marketing Platform
We employ a world-class marketing team specializing in all aspects of brand development, including endorsements, merchandise licensing, advertising, and promotional licensing. Since 2001 our clients have been successfully featured in a vast array of endorsement campaigns on social media, in TV commercials, in print advertisments, on special edition packaging, and in product cross-promotions.
Monetize Your Personal Brand
We develop, maintain, and manage social media platforms 24/7 and create engaging content to attract brand sponsorships and build your fanbase, including Facebook, Twitter, and Instagram. We create "Fan Pages" with promotions, videos, photos, trivia, and other content to build opportunities for interaction with fans and increase brand awareness, which can be leveraged to create substantial revenue. We work to increase brand recognition and fan loyalty to generate additional revenue streams both during your playing career and long after you retire.
Player Profile Enhancement
Our team and exceptional video coaches will comprehensively review your game tape, prepare clips of your shifts, and send to our analysts (current and former NCAA and NHL coaches and scouts). Our analysts utilize provided game footage to provide player feedback for performance improvement and compare key benchmarks against your peers in your respective league.
Your best highlights will be curated for a personalized player page. These pages are shared with our network of scouts and general managers in targeted leagues, providing a streamlined and convenient platform for them to learn about you and your skills.
We utilize each individual junior, college and professional team relationship to expand and maintain your visibility with the top scouts and general managers in the NHL and other elite leagues around the world.
Video Coaching
Using the latest technology, Gold Star Hockey has NHL experienced Video Coaching staff to provide video breakdowns to our clients. The use of video is a very important tool in the modern era of hockey and many times it is overlooked due to the time constraints of the busy season.
At Gold Star Hockey we work diligently with our clients to review video, providing shift breakdowns and team concepts through these interactive video review sessions to ensure our client’s development. Your best highlights are then curated for a personalized player page. These pages are shared with our network of scouts and general managers in targeted leagues, providing a streamlined and convenient platform for them to learn about you and your skills.
We utilize each individual junior, college and professional team relationship to expand and maintain your visibility with the top scouts and general managers in the NHL and other elite leagues around the world.
Training
Gold Star Hockey will connect our clients with industry professionals to assess, refine and establish peak nutrition levels, fitness (on and off ice) and skill development.
Training
Gold Star Clients will be connected with hockey specific trainers to devise a conditioning plan designed to guide your through the off season and in season to maintain a physical and mental edge. This includes skating coaches, skill development coaches, off-ice trainers and sports psychologists.
Nutrition
Gold Star’s Nutrition Team is an resource to our clients to support peak levels. Our team of registered nutritionists, dietitians and exercise physiologists provide private counseling and consulting for all of Gold Star’s clients. Our team of nutritionists help with a wide range of nutritional needs to enhance their athletic performance, improve their physical and mental health and make positive lifelong eating and exercise behavior changes.
Press Management
As a professional athlete, you have to deal with the constant risk of a media crisis. Every move you make will be scrutinized, and a single misstep can turn you from a fan favorite to a media punching bag. Our team has proven experience handling the media, and when our players have had to make difficult career and personal decisions, our team has protected their images throughout the ensuing media storm.
Case Study
After the 2015-16 season, Gold Star Hockey client Pavel Datsyuk made the decision to return to Russia for family reasons. Decisions like these have the potential to ruin a player's fan base, turn cheers to boos, and draw the ire of management. Fortunately, the Gold Star Hockey Press Management Team knew exactly how to navigate the situation. Amidst swirling rumors concerning Pavel's future, our team knew when to reach out to the media, who to reach out to, and how to tell the story to not only keep Pavel from losing fans, but strengthen his fan base even more. His exclusive with Mitch Albolm of the Detroit Free Press offered fans an honest, heartfelt account of why Pavel was considering a return home. Our team's handling of this situation was later praised by influencers in the PR industry. This is just one example of how our team helps you expand and protect your image as you face the many different pressures that accompany life as a professional athlete. Our comprehensive media and press preparation and thorough management ensures you build a reputation and brand that will allow you to maximize opportunities throughout, and following, your professional career.
Client Concierge Service
Our team is here to serve you. We provide a 24/7 dedicated concierge service for life, which is available to you day and night as a personal resource for the many different aspects of your life.
Our concierge services includes:
- Relocation Services
- Travel and Vacation Planning
- Housing and Real Estate Services
- Chartered Private Jets, Yachts, or Helicopters
- Media Interview Prep and Consulting
- Cash Flow Management
- Accounting Services
- Nanny Services
- International Visa/Immigration Services
- Personal Schedule Maintainence
- Assistance Obtaining VIP Tickets to Concerts and Sporting Events
- Business Referral Service (Doctors, Childcare, Pet Care, etc.)
- Restaurant Reccomendations/Reservations and Event/Party Planning
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Daniel Milstein
CEO, NHLPA Certified Player Agent
With a passion for maximizing the potential and opportunity of others, Dan Milstein, Founder and CEO of Gold Star Sports Management, has leveraged his legendary negotiating expertise and global network of key advisors to yield millions in client contracts and high-visibility endorsements over the past 15 years. A trusted advisor in the fiercely competitive world of hockey, Dan's ability to build critical relationships with General Managers, coaches, trainers, agents, and scouting personnel is second to none.
Keith McKittrick
Executive Vice President
NHLPA Certified Player Agent
kmcKittrick@goldstarhockey.comSviatoslav Kiselev
Director of European Hockey Ops.
KHL Certified Player Agent
skiselev@goldstarhockey.comAvi Friedman
Player Advisor
Minneapolis, MN
Jory Zola
Player Advisor
Chicago, IL
Michael Budd
Area Scout
Toronto, Ontario
Rodrigo Lavins
Head Scout/Director of Player Development
Latvia
Hakan Nordstrom
Player Advisor
Sweden
Alexander Tyjnych
Player Advisor
Russia
Roman Savin
Player Advisor
Russia
Konstantin Lodnia
Hockey Development
Los Angeles, CA
Kucherov Earns First Star Of Week
Lightning's Nikita Kucherov is named one of the NHL's 3 Stars of the Week ending Feb.17th.
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About Us
Gold Star Sports Management Group is a worldwide leader in the delivery of highly personalized career representation for many of the most successful professionals working in the sports & entertainment industry today. Our comprehensive services will get you to the pros, maximize your brand reach, and provide 24/7 support for the many issues you may deal with as a professional athlete.
Headquartered in Ann, Arbor Michigan, with 40 offices worldwide, the Gold Star Family of Companies has enjoyed continued growth and success under the visionary leadership of Founder and CEO Daniel Milstein, NHLPA Certified Player Agent.
The Gold Star Family of Companies has enjoyed continued growth and success under the visionary leadership of Founder and CEO Daniel Milstein.
Gold Star boasts numerous professional achievements, including:
- Listed as one of the Inc. 500 Fastest Growing Companies in the U.S. for 3 consecutive years.
- Winner of a Top Workplace Award in 2009, 2010, 2011, 2012, 2014, 2015 and 2016.
- Continually awarded for innovative technological advancement.
Gold Star Services
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